We believe understanding changes everything.
Design won’t save your life, but it can help people decide. And we think getting there should be fun.
First, we listen. Then we make whatever gets you there: a brand, a proposal, a presentation, a process map. If it helps make sense of things, we're in.
Creative people doing creative things. That's our vibe.
Different projects. Different problems.
Same goal: make something thoughtful, useful,
and a little unexpected.
What we make
✳︎
Live graphic recording
for one session or event
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Proposals, presentations
+ documentation
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Branding, identity,
marketing + event design
Here’s what we’ve been up to.
From big-picture brand work to the tiny details that make it sing, take a look at what we make.
✢
Brandon Mitchell Films:
Brand Extension
Brandon Mitchell Films had built real recognition around wedding photography and video, then decided to step into media and commercial work. New audience. New expectations. Same guy.
Instead of throwing out a brand that was already working, we kept the original logo and built an expanded identity around it—enough to give the new arm its own presence without making it feel like it wandered in from another company.
The result launched alongside the new website: one brand, two audiences, no unnecessary identity crisis.
✢
ThreatTec:
Social Media
Visual System
ThreatTec wanted its social presence to feel cleaner and more current without throwing out everything people already recognized. Fair.
We built a full-year content calendar around the moments that actually matter to a defense-sector audience: federal holidays, military observances, contract awards, conferences, hiring pushes, and the occasional reason to remind people they exist.
Then we turned those moments into a flexible visual system, with repeatable templates that kept everything looking like ThreatTec without making every post look exactly the same.
✦
American Gas Association:
Scope Book Design System
AGA had moved its committee scope books from Word to InDesign in search of a more polished result. The catch? Internal edits had slowly chipped away at version and design control. Different versions started looking less like a family and more like distant relatives.
So we rebuilt the master—the one document all the category versions depend on—and brought some order back to the chaos. We color-coded sections to match the table of contents, cleaned up fonts and layouts, added an org chart and better imagery, and kept everything firmly inside AGA’s existing brand.
We built a flexible master document their team could easily update and adapt for each category—no reinventing the wheel required.
✢
Wraith:
Umbrella Brand System
The CEO of ThreatTec was launching Wraith, a training platform bringing three service lines together under one roof. The slight complication: the platform didn't exist yet, but it still needed to look like something buyers could trust.
So we built the brand before the building. Identity, diamond mark, wordmark, typography,
color system—the whole foundation. Then we extended that system into two sub-brands, giving each service its own place while keeping everything clearly connected
to the Wraith umbrella.
Basically: three things became one thing without making everyone forget what the three things were.
In Good Company
Don't just take our word for it.
✢
Every little element in the design has a meaning or reason for being in the work. I believe that is one of the most unique things about her work and separates her from the rest.”
Brandon Mitchell, Owner, Brandon Mitchell Films &
BMF Creative Media
✳︎
Jeanette/ Selbor Studios provided outstanding graphic facilitation that transformed a complex military discussion into a clear, engaging, and actionable visual narrative. Their ability to synthesize ideas in real time helped the client align quickly, stay engaged, and leave with a shared understanding of key priorities. Jeanette is a true professional who adds tremendous value to workshops, meetings, and strategic planning sessions.
Maxwell Wolf
The Hana Group
✦
“The Hana Group relies upon Selbor Studios to provide high quality visual communications and design support. At each interaction, their team goes above and beyond to understand our goals and audience to create targeted, cohesive products that tie into our larger offerings. From complex roadmaps to new brands, this is a high quality team that we love working with!”
Elaine Banner-Ferguson
The Hana Group
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About Selbor's Founder
Before I knew what visual communications was, I was drawing ads and packaging at my dining room table.
My path to design wasn’t exactly a straight line, and I’m grateful for that.
Retail taught me how people actually shop and make decisions. Designing for a city taught me how big organizations think. Government contracting taught me that when the stakes are high, clarity isn’t a nice-to-have.
Then came agency life. I was encouraged to stay in my lane. The funny thing? “Out-of-the-box thinker” kept showing up on my reviews.
So I built Selbor.
I believe good work gets better when we share what we know—and when one of us wins, we all win.
Faith is my foundation. Design is how I serve. And I believe there should be a little joy in the process, too.
When I’m not in the studio, I’m probably in the stands at a soccer or volleyball game, pom-pom in hand and offering completely unsolicited sideline coaching.
Let’s make something happen.
Got a big idea? A new project?
A messy problem? Or just need another creative brain in the room?
Tell us what you’re working on and what you need. No lengthy discovery deck required. Just tell us straight.
We’ll follow up within two business days.
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